The brand will need to employ a strategic and extended communications and PR plan to win back consumer confidence. Months later, as her hair continued to improve, Genute contacted Olaplex saying she thought its products damaged her hair. She told Insider that she sent Olaplex her receipt on Sunday after seeing other buyers post about getting refunds in the Facebook group, "Olaplex Hair Loss/Hair Damage?". I believe in the safety and efficacy of our products. Unfortunately, this case is only for the Olaplex sold in Canada. Facebook groups dedicated to sharing customers negative experiences after using Olaplex were created, garnering thousands of members. 'My hair is now in great condition and can go for 4 days between washes. Markets never sleep, and neither does Bloomberg. Athletes' ambitions don't end when they leave the field of play. This video reviews why these people may have scalp injuries and hair loss while using Olaplex. Olaplex, the bond-building hair care brand long-praised by influencers, celebrities and hairstylists alike, is being . By March, Genute said her hair had turned dry and brittle with strands breaking in half, and she spotted flaky red spots on her scalp all issues she had never experienced before. The lawsuit was filed on Feb. 9 in California and claimed that the women used Olaplex products to repair damage, but the products were harmful and left the women's scalps in . Protein for Hair Loss: Does it Help or Hurt? HairLossGeeks.com may earn commissions through other products listed on the site - always do your own due diligence before making a purchase. Additionally, Olaplex publicly released the HRIPT tests for all of their products on their website to demonstrate the safety of Olaplex products for consumers who might be questioning using these products while the brand is battling these allegations in the court system. It demanded more than $75,000 in damages for all and to stop false advertising. Do Not Sell or Share My Personal Information. HairLossGeeks.com. The suit adds that the Olaplex products also contain non-water-soluble substances that can cause users to develop clogged, inflamed, impacted and infected hair follicles. This condition, known as seborrheic dermatitis, is characterized by red, itchy, inflamed, blistered, flaking or scaling skin and hair loss, the suit says. Olaplex, facing a new lawsuit over its hair products, said tests show its products are safe. Daniela Sirtori-Cortina 4 days ago. Olaplex products are safe and effective, as millions . Top Class Actions posted an article about Olaplex in April 2022. JuE Wong, chief executive officer of Olaplex, took to Olaplex's social media channels in a just over two-minute video to state that the suit, filed . Panthenol, the other ingredient named in the suit, has not been banned in the EU or linked to any adverse effects. "OLAPLEX products do not cause hair loss or hair breakage," a spokesperson for the company told Insider in a statement. There are a wide variety of reasons for hair breakage or hair loss, including lifestyle changes, various medical and skin conditions, medications, COVID, and more. Cause #2: Using the product incorrectly. The 61-page lawsuit says that although Olaplex touts the products over and over in advertisements as scientifically proven, free from harsh chemicals and safe for all hair, the items are, in fact, none of these things.. The lawsuit . Want to stay in the loop on class actions that matter to you? Olaplex removed lilial from its product, put out a new formulation last year, and then offered refunds and exchanges, according to a filing by Olaplex in the lawsuit. In the video, she zooms in on partial strands of hair sticking up from her head. The way misinformation spreads like wildfire on social media makes it hard to contain and unfortunately this seems to be another example of that scenario, cosmetic chemist Kelly Dobos tells BeautyMatter. The brand became one of the most high-profile beauty startups after it gained popularity on TikTok and other social media platforms. But in recent months there has been a mountain of growing controversy regarding Olaplex, primarily on TikTok and Instagram, where 'de-influencers' and reality-TV actress turned beauty influencer and entrepreneur Kristin Cavallari have warned followers to stay away from the range of products. 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In January 2022, Olaplex removed lilial from the product globally but landed in hot water in March over reports that the UK and European Union were considering a ban on the product, which turned out to be false. According to the case, Olaplex has affirmatively tried to hide the dangers of the products from the public, prohibiting many users from discovering that their injuries were caused by the companys wrongful conduct., It never occurred to Plaintiffs and other users that the Productstouted by Defendants as safe for all hair, free of a laundry list of harsh chemicals and are [sic] scientifically formulated and proven to repair dry and damaged haircould actually be hurting their hair and scalp, not helping, the lawsuit summarizes. According to the lawsuit, each variety of Olaplex products contains known skin irritants and sensitizers, which can cause allergic contact dermatitis and, consequently, extreme diffuse hair loss. In more serious cases, exposure to the allergens in Olaplex items can trigger an auto-immune response, such as alopecia areata, the suit adds. (Bloomberg) -- Olaplex Holdings Inc. is facing a lawsuit filed by about 30 consumers who allege the company's products damaged their hair and scalp . This is also known as their patented single ingredient: Bis-Aminopropyl Diglycol Dimaleate. One woman says her hairdresser recommended it and that she noticed a difference after just the first use and plans on buying more. Olaplex says that they started using it before it was removed from hair care products around the globe due to its side effects. Several photos of plaintiffs showing bald spots that they claim were caused by Olaplex have been released by the Law Centre of Amy E. Davis, one of the legal firms involved in the suit. Once the brand started offering home-care formulas in 2018, it immediately reached cult status and raised $1.55 billion in an initial public offering in September 2021. A network of celebrities, salon workers, and influencers were hired to boost the product and given marketing materials, training, or other information, to make "false or misleading statements," according to the lawsuit. David Williams/Bloomberg via Getty Images Olaplex has strongly denied the allegations, insisting its range does "not cause hair loss or hair breakage". The 28 plaintiffs who filed the case are instead pursuing damages for their personal injuries, primarily to their hair and scalp and want the court to order Olaplex to stop its unfair, false and deceptive advertising and marketing.. A lawsuit claims Olaplex products contain allergens and irritants that cause hair loss and dry, brittle hair. "We have full confidence and believe in the safety and efficacy of our products," the company continued. 3 two times a week. Track your investments 24 hours a day, around the clock from around the world. It is a sign that they pored time and money into making their products. Olaplex is a staple at trendy upscale salons, but hair-raising rumors that a now-banned ingredient causes infertility have racked up 30 million views on TikTok. Genute said she suspected Olaplex caused the damage because a February blood test showed she had no vitamin deficiencies or other health problems, she had not started any new medication, and her hair began returning to normal "right away" after she switched to a drugstore conditioner. The Olaplex products mentioned in the lawsuit include Olaplex No. Live from New York and Hong Kong, bringing you the essential stories from the close of the U.S. markets to the open of trading across Asia. Olaplex has released test results that it says show the products are safe. Looking for a refresh, the 44-year-old said she turned to her hairstylist, who suggested the Olaplex hair care line as a possible solution to her problems. I noticed that it started burning my scalp. The consent submitted will only be used for data processing originating from this website. The company's filing also noted that it had "proactively" devised a new version of the product that didn't contain lilial, which Olaplex said in a February social media post it had previously used "in small amounts as a fragrance.". Bottles of Olaplex hair care products are arranged in Denver, on Dec. 8, 2022. The plaintiffs are seeking unspecified monetary damages and an injunction to stop Olaplex from making false claims about its products. The latest lawsuit adds to a mountain of claims from customers warning that chunks of hair have fallen out and their scalp has broken out into a painful rash. An example of data being processed may be a unique identifier stored in a cookie. Olaplex has a history of digging in and fighting legal battles. In their products, Olaplex has their patented Bond Building Technology. 12:08 EST 16 Feb 2023. Olaplex has not recalled any of its products. Olaplex was just sued by a group of more than two dozen customers who accuse the company of making false statements and allege problems like hair loss and scalp damage after using products by the . Hair loss is often a severe condition that affects people of every country, ethnicity, and age. A Facebook group called 'Olaplex Hair Loss/Hair Damage?' everyone stream Carly Rae Jepsens Dedicated album - jaden . Olaplex a.k.a. BeautyMatter 2023 Still, the rumors did some damage to the brands previously sparkling reputation. 'If our products pass the HRIPT test, that means it was not shown to cause sensitivity or inflammation to the skin, including the hair follicle, which is the primary cause of hair loss. Each situation is different, so she recommends consulting with an attorney in your state with any legal questions. The brand is being taken to court for a lawsuit filed by at least 28 women on February 9, 2023. Starting with the Olaplex No.3 Hair Perfector, this product has over 6,000 five-star reviews on Amazon alone. Olaplex is a company that sells a variety of hair products. They just are kind of vouching for themselves rather than sounding concerned.". In January 2023, a complaint was filed against Unilever from a customer who said she suffered scalp irritation, burns, and hair loss from TRESemms shampoo products, which contained undisclosed levels of an ingredient called DMDM hydantoin (DMDM). "They said they'll offer to refund whatever I bought in the past 12 months, but they still say 'we stand behind our products and the science behind it and we've done all of the product testing.' Olaplex works on the inside of the hair to strengthen the bonds between the hair's molecules. As mentioned, these reviews are not all for the one with an Olaplex lawsuit. 2 min read. Olaplex gained popularity on TikTok and other social media as a treatment for dyed hair. Lastly, it protects your hair from further breakage. The case claims Olaplex has made matters worse by failing to disclose and, in fact, actively concealing the sheer number of complaints it has received of hair loss, scalp issues and other injuries from customers and the FDA. The lawsuit, which was filed by over two dozen customers, is seeking at least $75,000 in damages. Top Class Actions is a legal site that handles public lawsuits. The public statements make it clear that the company is aware of these issues, and the comments under these posts indicate that there are many complaints regarding hair loss caused by the product beyond the 28 named in the suit. Do you work at Olaplex or have information to share? Olaplex is supposed to repair damaged hair, but the lawsuit says it does the opposite. Sign up for notifications from Insider! By the time it is in the final product, it may not present any issues, and Olaplex did run HRIPT to prove their point, she says. She's said she's still waiting to hear back from Olaplex. to stem a slowdown in demand and push back against consumer complaints. 3, Olaplex No. The consumers involved in the lawsuit are taking action on behalf of anyone who purchased Olaplex No.3 Hair Repair Perfector containing Butylphenyl Methylpropional (lilial). Nearly 30 women joined together to file a lawsuit against Olaplex on February 9, specifically targeting its No. These people used a combination of Olaplex products, and it helped their hair immensely. But the reports of hair damage and requests for refunds come as the company faces two lawsuits and a steep drop in its stock price since going public last year. Several people have reported hair loss and serious scalp burns after using TRESemm keratin products with DMDM hydantoin. 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