Key Principal: Ashley Gordon See more contacts Industry: Apartment building operators. Hours. We did it because that was the capital that was available. So, a lot of the system and work we're doing around is preventative maintenance and systemizing all of that process to keep that stuff from happening. 2404-14 W. Cortland. Website Take me there. We are Bainbridge We manage, develop, and invest in apartment communities that are complete experiences, where people are free to pursue better lives. Don't get too excited about AUM, it's more important that we're delivering that service every day, and obviously I know it takes both but Im trying to get at a little bit of what's the focus? Not everybody can afford to move into a brand-new high-rise apartment. We sort of felt like we had to assume the market would recover, because if that didn't happen, we had a much bigger problem. What did Steven and his colleagues see, Willy wonders, that led to the shift? In general, I always feel appreciated, I always feel I can speak my mind, and I always feel like I am growing. Thu: 9am - 5pm. After having done over 60 Walker webcasts all remote, it will be super fun to sit down with my guest one on one and have an engaging, interactive discussion. Featured Communities Florida AXIS Delray Beach Florida Bainbridge at Westshore Marina Florida Which empirically, we can see that every additional piece of business we do in a market that we're in really drive some incremental value to all the assets we already have in that market. Steven DeFrancis: Well first, it's not about being top five or top 10, it's really about having the right asset base to operate with a scaled organization. By 2011, we owned and managed 5,000 apartment homes and meaningfully accelerated our plans to build a company that could deliver unique value to both our residents and partners. That team, by the way, is now about 40 people and we're still always struggling to stay current to keep up. And then on the broader question any thoughts about taking the model and expanding it out? So, we raised most of that capital in a preferred structure and we looked like geniuses at the end because the market went up so much, but we certainly didn't do it because we were smart. Find Related Places. It doesn't mean the right personality profile to work here or not work here, more typically it's the person that's going to be an interior design probably has a different set of personality profile than the person who's going to be an accountant in reporting. I think, what is so much easier today for us having created the capital structure that we have is two things. Need to find a different location? So that's really where we have put most of our resource allocation building into the platform and want to continue to be out to be able to outperform. Fri: 9am - 5pm. So, clay and a wonderful gentleman on his team named Walter Hudson got on a plane and flew to China to find our missing cabinets and counters at the time. Loading. It allows us to be so much smarter when we're underwriting new opportunities which, at the end of the day, works for the benefit of our investors. So, having built the capital infrastructure to get capital that we then have control over at the same time of building the execution infrastructure to perform for that capital. A spokesperson for. Copyright 2017-2020 Walker & Dunlop, Inc. | Cortland is a product-to-people . Additionally the **** system outside her window (was not disclosed to her the **** noise at time move in) disrupts sleep. 3.7 (114 reviews) Verified Listing. Answer Question. Apartment Services. You have pretty major stuff going on where systemization is key to execution, and if you mess up any of those things it just goes sideways. Speaking of life lessons, we have Bob Glazer renowned TED talk speaker and Acceleration Partner Founder joining us next week. As it relates to the first part of your question, the fit and finish side and for our customers. Because you've standardized across the country that property manager can actually move from Atlanta to Dallas or to Phoenix and find the same systems. So, talk about a kick to the pride; I couldn't even pay them to represent us. From New York to Miami and beyond, we create places where residents feel equally at home and inspired. Looking for furniture for your home office? Over the last three years we've closed on 4% of the assets we've underwritten but, at the end of the day, if we take the learnings we're having through in our existing portfolio in each of these markets and the learnings we get from the 96% of the assets that we lose on, but we underwrote and got all the data from, and then maintain all of that in a dynamic database. Cortland is the largest owner operator in Atlanta and Dallas as well as all of the State of Texas. Work really well for a few jobs and then all of a sudden, the stuff was delivering more and more slowly and then that guy disappeared. Resident Questions Since its founding in 2005 Cortland has expanded into a global, vertically integrated, multifamily real estate investment, development, and asset management company. Please select one of the markets below to refine your search. Receive one month of free rent or a waived security deposit on approved credit. 22:17 - Steven comments on Cortlands approach to brand and recruitment. The second thing that came out of that research which is really what led to the pivot that you're asking about was, you know, we felt we saw the beginning of the transition in our clientele, and historically the clientele in multifamily had been a very commoditized business. Cortland is headquartered in Atlanta, GA and has 7 office locations located throughout the US. Steven DeFrancis: Sure, well first thank you for having me, glad to be here. And so, we researched really all things related to multifamily whether it was you know supply and demand in the markets that we were in at the time, the demographics market wise and nationally as it related to propensity to rent? A lot of it also isn't just about intellect, there's a lot of great people who maybe want something different out of their career than a different set of people. They want to work for a brand that really means something and stands for something premium in the marketplace, and it also really pays huge dividends on the marketing side. 42:08 - Willy and Steven talk about the market now and Cortlands strategy. Wed: 9am - 5pm. If you look at Atlanta, you mentioned we're number one owner, number one owner in Dallas, in both of those markets were the number one owner and were mere basis points of the total. Steven DeFrancis: Well, obviously there is an enormous amount of capital looking to get into multifamily which is driving down the CAP rate environment. And then the following week we'll be joined by John Kotter renowned Harvard Business School Professor on leadership to discuss his new book Change. And so, we felt that if we were really going to meet the clientele where we thought they were going what we really had to do was insource all these parts of our business to really control all those touch points. There's huge value in that and this is just one example where that scale just creates a ton of value. Forms. Website. At that point coming out of the downturn, you are looking at between the 01 recession, the focus on the single family and then the GFC you are looking at over a decade of under development of multifamily. Browse jobs and read about the Cortland Dallas location with content posted anonymously by Cortland employees in Dallas, TX. But the amount of value you created with your team by entrusting them with an unlimited checkbook to make people happy, you can't even put a value on that and that continues to this day. Neither one had ever been there, had no idea what they're getting into but we're going to go figure this out. But is it fundamental to your business strategy to gain those economies of scale in a given city? You can live in an apartment, or you can live at Cortland. It also allows us to systemize or centralize within a given market; things like maintenance and purchasing etc. We had great success, but we think that was more a function of market timing and luck than it was that business model made sense for us. We felt then if that was the case, then the next piece was how could you build a system or a machine that could create a lot of throughput? So, instead of calling in the more traditional model where if you're looking for an apartment in Denver and you call one of our locations in Denver, if they can't help you, which is fairly likely, because all the properties sit at 95% occupied. We offer positions as builders, designers, engineers, analysts, experience curators, and everything in between. Or as you get bigger and bigger do you have the ability to sort of centrally manage everything and be able to have one or two assets in a given market and just be happy that you're in, Ill just pick a market, Charlotte, North Carolina with one or two assets, even though you might not be a top five owner in Charlotte? My controlling now the design of the materials, were talking everything inside the drywall in a unit. When you're trying to hire, it's a war for good talent out there, and you really want to hire best in class folks. That was a bit of a change for us, and I think a lot of folks in multifamily over this cycle. My team is showing your team, your team has underwritten, I think Altman said to me in the last three years, the acquisitions team at Cortland is underwritten something over 2,500 assets. Faqs. Cortland Apartments. They're better in the teens, they're really, really good when they hit single digit returns, because the alpha we're creating is somewhat consistent regardless. Weve created the capital structure and built the infrastructure to where now we're not relying on all these external parties for every project. Steven earned his bachelor's degree in real estate from University of Georgia, Terry College of Business. The other piece is just in SEO and online through branding as I mentioned earlier. In order to accomplish this goal, Cortland began to vertically integrate. Cortland competes beyond price to deliver exceptional value.Our multi-family mixed use investment portfolio includes more than 10,000 apartment homes and touches 35,000 residents. They were all broken in some manner, and so, as you can imagine, they were extremely inconsistent from a product and location standpoint, and so you could not build a brand around this hodgepodge of assets. BBB Business Profiles are provided solely to assist you in exercising your own best judgment. Willy Walker: So, given the competitiveness for LP Investments and capital out there, in those early days when you were going and buying properties, you were obviously in a very competitive market, you're paying market prices for assets, you're investing in not only the asset but also all the infrastructure at Cortland. When considering complaint information, please take into account the company's size and volume of transactions, and understand that the nature of complaints and a firm's responses to them are often more important than the number of complaints. BBB asks third parties who publish complaints, reviews and/or responses on this website to affirm that the information provided is accurate. We are one of the largest multifamily firms in the US, the Top Brand Performer for online reputation among property management companies(Reputation.com, 2022), and aGreat Place to Work-Certified Company(2022). It was all these things moving around in the market or cross current in the market that we felt might have an impact on the multifamily industry. What we've learned is, the value you get out of being scaled in a market, you can't beat it in any other way, centralized services, etc. Like one or two percent of the total supply. Technologies. Willy Walker: You talked about brand and the customer experience. Links. And part of being able to focus on that was stripping costs out and being vertically integrated. Im assuming you had to get market returns for your LPs, but your GP return dragged as you were investing in the business. So, what we began to do is say okay let's take those learnings and really pivot the platform to focus on this new environment where the client or our customer needs to be at the center of everything we do. We're moving now into sensors and putting sensors in the equipment, so we can start to get proactive messaging when things are going to fail, instead of waiting until they fail. However, BBB does not verify the accuracy of information provided by third parties, and does not guarantee the accuracy of any information in Business Profiles. We all had one agenda. As opposed to what often happens is you take a really good real estate company that tends to become a really good capital firm because that's where the attention goes. You've also standardized a lot as it relates to the if you will fit and finish of a Cortland property. Cortland Apartment Building and Tenant dispute. Willy as you're aware, based upon a lot of the work we've done together, in those early years we were raising almost all of the LP capital through a preferred structure, because frankly the LPs thought what we were doing made no sense. Find company research, competitor information, contact details & financial data for Cortland Partners, LLC of Atlanta, GA. Get the latest business insights from Dun & Bradstreet. Email Formats. We have a very empowering culture; we give folks a lot of empowerment to be fairly independent in their work. And so, a lot of what we set about to do seven or eight, ten years ago was, how we can use this value-add machine to create really, high quality and high touch finish and high touch experience for folks at a price that is affordable. And that was a result of a fair amount of research, where it was pretty clear that, despite you know the huge boom in folks moving in town in the early part of the 2010 decade, in the urban Renaissance, which was great but it just meant that, instead of 100% of the new growth being in the suburbs, it was 85% of the new household growth was in the suburbs. So that definitely has paid dividends, the real value on the brand more than anything else is the passion that it creates amongst the human capital. This is an overview of the Cortland Dallas campus or office location. Houston, Texas Office. Talk about the move to vertically integrate and going and making partnerships with the OEMs over in China that allowed you to standardize product and cut your costs dramatically. If you choose to do business with this business, please let the business know that you contacted BBB for a BBB Business Profile. Laramar is a national property management company offering apartments for rent nationwide. Cortland Glenridge. Cortland is a National Multifamily Housing Council top 50 owner and manager, and was ranked as a top US brand by Reputation.com. Check out . Steven himself holds a BA in Real Estate from the University of Georgias Terry College of Business, and he is a member of the Buckhead Coalition, the board of the Atlanta Neighborhood Development Partnership,The Real Estate Roundtable, the Urban Land Institute, and the National Multifamily Housing Council. Anyway, two things came out of that; one was just the sheer volume of under supply that we were going to be met with when the economy recovered or began to recover. Willy Walker: One of the things that you talked about standardization in the sense of the experience from a client standpoint. . The Residence Life and Housing Office at SUNY Cortland is committed to providing safe, civil, and vibrant living communities in support of our academic mission. To your point you made systemizing appliances and plumbing fixtures and all these things so you get as much customization as possible, which makes nothing will make the service teams job easier is when things don't break. During the economic downturn in 2008, we decided to shift our focus from developing communities to acquiring and renovating existing multifamily communities all with a vision to challenge the conventions of the traditional multifamily industry through better living spaces and experiences. 2801 W. Logan. Cortland developed an associate-first culture, which is needed for excellence in customer service. Get a D&B Hoovers Free Trial. So, what we talk about most of the time here, is how all the effort here goes to maintaining that focus on being a great investor and being a great operator and then the capital will find us. Learn more about Steven DeFrancis and connect with him on Twitterand LinkedIn. Addison, TX. He has looked at other product types within housing, and his main aim in each market is to achieve the desired asset base and scale. Whether it was marketing or sales or pest control or landscaping all these services you could buy on a per unit basis, but at the end of the day it was really efficient from an execution standpoint, but it was really inefficient from a customer service standpoint, because now effectively, you were handing over that relationship with your customers to this whole cadre of third-party vendors, which inevitably, as you can imagine, just lead to really poor service and poor execution. Cortland | 42,444 followers on LinkedIn. We are looking at other product types within housing. Choose from one of the three topics below to let us know what we can do for you today, and we'll reply as soon as possible. In part, the Cortland brand developed naturally through the companys consistency of assets; however, the company has also intentionally worked on its brand in order to create passion among human capital and help with marketing. But I would argue that almost everybody has pride in where they live, and really wants to live in a nice place. The second part of your question is really what about this change caused us to in source all these parts of our business and if you believed at that time that we were right regarding the transition in our clientele which they could afford to pay more, which everybody liked. We all met in the same bar after work to figure out what we did wrong that day. This office is the major Cortland Dallas, TX area location. Steven DeFrancis is the founder and CEO of Cortland. So, we decided let's do this research and figure out where the markets going and that our significantly downsize point at that time, how might Cortland participate in whatever this recovery might look like? On the recruiting side we begin early in the cycle building a process around testing the applicants that we were hiring, such as, personality profiling, intellect testing to try to build a team of high performing individuals. We knew the first thing we needed to do was go build a team of really top-notch players that were passionate about working here, passionate about what we were doing here, felt like they were invested in and really enjoyed working together as a team every day. Founded in 2005 and headquartered in Atlanta, Georgia, Cortland Partners is a global, multifamily real estate investment firm. Need to file a complaint? By controlling that process, you now could control the quality of the product, and the difference in a really high-quality fixture versus the lowest builder grade stuff we were used to seeing it was literally single percent cost difference because you spent so much of the landed cost in the US went to logistics and shipping the amount of cost that went into the actual product is really pretty small. Our goal is to deliver communities, experiences, and solutions beyond expectations down to the smallest details of our everyday interactions to the standards by which we live and build. BBB reports on known marketplace practices. When you go stay at a Marriott versus a Hyatt or whatever else. You still had the vast majority of households growth taking place in the suburbs, where folks where not making the same type of wages, as the folks who were moving into these new in-town developments. But one of the things that you did Steven, is you brought on amazing talent in Ned and in David and others to really create this capital formation function inside of Cortland. Please reach out to me directly at 214.496.0727, or email me at mary.stevens@cortland.com. However, Steven hasnt considered expanding beyond housing. About Cortland Uptown Altamonte. We're here to help our residents, clients, and communities across the globe. 2824 N. Orchard. A good example, we decided about five years or so ago we decided to let everybody know who worked on site, every community manager and service manager, that there is no amount of money that they are not licensed to spend to make a customer happy. Over time, Cortland transitioned to having direct relationships with manufacturers in China; these relationships help Cortland to navigate any supply chain issues that may arise, including those that have arisen from the COVID-19 pandemic. 3424 Peachtree Rd NE Ste 300. He is a member of the Buckhead Coalition and serves on the board of the Atlanta Neighborhood Development Partnership. In this episode of Driven by Insight, Willy . Cortland is a product-to-people, multifamily real estate investment, development, and management company that in-sources most of its multifamily development, design, construction, renovation, management, and ownership functions - all with the goal of providing residents excellent, hospitality-driven living experiences. As a matter of policy, BBB does not endorse any product, service or business. Because all of us can sit there and say airlines want to make the flying experience better but guess what they have a really tough time making the economics work to make the flying experience for all of us that much better, and so they don't make it materially better. At Cortland, you'll feel empowered to define your career path, take on new challenges, and make a difference. Tue: 9am - 5pm. Since its founding in 2005, Cortland has expanded into a global, vertically-integrated multifamily real estate investment, development, and asset management company. Once you got the team right was the first piece, and then the next piece we're starting to standardize training process. What's your view on the overall market right now as it relates to sort of supply and demand and where pricing is and the ability to continue to get the returns that Cortland has been so successful at producing? We recently, by example rolled out a concept we call the Leasing Hub, which is instead of having leasing agents in every property who are fielding calls, inquiries from new customers, we centralize those folks. Please fill out the form under the Residents tab or call our Resident Services team. On the latest Walker Webcast, CEO Steven DeFrancis joined us to discuss his strategic approach to systemization, his focus on building a stellar team, and his approach to growth. Steven DeFrancis: I will never say Id rather leave here to go there, but I do miss the closeness. Willy Walker: Well, as I said at the top of our discussion, the partnership between W&D and Cortland has been a big part of our success over the last decade and Im deeply appreciative of it and Im also appreciative of you taking the time to join me today and talk about how you've made Cortland the success that it is today. You had folks who lived in multifamily after college, the newly divorced, newly unemployed, newly moved to a new city, newly graduated, usually it was a short-term stint, it was a transitional period in most folks lives, and largely if you think about it most folks lived in an apartment until the very first point, they could afford not to. I personally would not live there. Customer Reviews are not used in the calculation of BBB Rating. Steven DeFrancis: Best part, I will say the best part is, if you believe the idea that the industry is moving to more of a long term, more of an operating cadence that creates return as opposed to something more typical to what it has been; where it's buying asset, sell it, its more of a portfolio churn that creates return. Office Closed After-Hours Maintenance Emergencies: Available 365 days of the year at (708) 452-4242, Option 3 . Most of the places where Ive made mistakes are when I tried to do something that wasn't housing. Nearby Apartments. That part didn't take a lot to bite off on that it was largely just math. That's extremely inefficient, building buildings, renovating buildings, especially renovating buildings that are full of customers, it's fraught with peril. Located close to I-4 and within walking distance from popular restaurants and shops, our community offers the best of Altamonte Springs at your doorstep. But to your point about all the stuff we've underwritten, what we decided a number of years ago was to invest in a bigger team so we could put an investment team in each of the markets that we're in, so we weren't trying to do all this acquisition from a central location where we really didn't have the local market knowledge that we would like to have. To wrap up the conversation, he and Willy talk about the best and worst of leading the company now versus earlier in its life. Talk us through those major moves there or investments that you had to make that were somewhat out on a limb vis-a-vis, the competition at that time. So much of it is about putting people in the right seat on the bus. How could you grow the business in a way that you wouldn't fall victim of growing too fast and then, while also maintaining that ability to really be best in class from a customer experience standpoint? Willy Walker: And anything on the downside, as it relates to anything from the small company touch and feel that you miss or anything that sort of says man, I wish I could go back to doing that, but my job today just didn't, allow me to do it? Willy Walker: And in most of your markets Steven, you are a top five owner. Get a great Cortland, NY rental on Apartments.com! Cortland is the largest owner and operator in the cities of Atlanta and Dallas, as well as in the entire state of Texas. And we put almost no focus on the team that actually keeps our existing customers there, which is you know in business is the exact opposite way to maximize your bottom line. Steven and his team manage a portfolio of multifamily assets located in 11 states, primarily in the Southeast, Midwest, and Texas. After all, as Steven says, Cortland is at heart a consumer-facing operating business that happens to need capital, not the other way around. 2834-38 N. Orchard. 1 Week Ago. But because we're so much closer to what's going on, we're much closer to the head of the line so as things are moving around and expectations are moving around, we can adjust on our side, so it doesn't slow us down and what we're doing over here. Visit Website. And then, in the middle of September Im going to do my first live Walker Webcast interviewing with Eric Resnick CEO of KSL Partners to discuss the hospitality and leisure industries as KSL owns lots of hotels, resorts, and ski areas. Then you have a much lower failure rate and then a better system of maintaining that product so you know when you have something that's been repaired three times for the same problem you're probably going to have an issue. So, part of it is the intellect testing, that's more of the straightforward part, and part of it is the personality and making sure that we're getting folks with the right personality to meet the job that they're going to do. Mon: 9am - 5pm. Then all the investment you put into that lead, your associate is like well, thank you very much for your interest, but we cant help you and call us next year when you need an apartment again. Allen, TX 75013-5259. Once we brought that in-house, we then realized that we could do a better job on the material side and so Darla partnered with Clay Landers who runs our construction group and they started working with an importer, to again, we were not going directly to Asia to source materials were working with an importer to cut out some of the middlemen on this side. Steven DeFrancis: Sure, and you make a good point, especially back then. 54:41 - What is the best and worst leading today versus earlier in the companys life? I find it to be very interesting because a lot of people who get in the acquisition rehab space, who raise money from third parties, they focus on their returns to their investors, and then there is also their own returns and they end up putting a lot of money into their own back pocket in those early days rather than reinvesting in the company. 346-206-1014. And so, it's a wildly competitive marketplace right now and you're seeing CAP rates continue to chink down and chink down. Most of all, we got great consistency so when we were promising delivery dates on these units, we had much lower volatility than what we had seen previously, doing a more traditional model. Say yes to a career you love. And then create a better living experience which would create more demand at our assets and eventually lead to better returns for our investors. So after a while of fighting that battle, we finally decided to you know we hired Darla Dylan who was working for one of the companies that we had hired on third party basis and Ill never forget; we were like okay Darla is coming in she's going to do all of our interior design hundred percent of it we're going to have it no problem. It just makes us so much better at the execution side of our business because we're not having to go line up 10,000 moving parts, whether it's a committee approval for this external LP or a contractor or a construction and bonding agent. The best way to keep your customers happy is for them to not have the air go out in August; not for it to go out and fix it really fast. Atlanta, GA 30326-2818. Senior Lifestyle Corporation 55 2.8 Write a review Snapshot Why Join Us 558 Reviews 143 Jobs 1.4K Salaries 104 Q&A Interviews 14 Photos Want to work here? Gain those economies of scale in a given market ; things like maintenance and purchasing etc product, or! 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Here to help our residents, clients, and Texas See, Willy wonders that! Huge value in that and this is an overview of the experience from a client standpoint top... Met in the sense of the total supply question any thoughts about taking the and! And eventually lead to better returns for your LPs, but I do miss the closeness developed an culture... And/Or responses on this website to affirm that the information provided is accurate strategy to gain economies! Stripping costs out and being vertically integrated think, what is so much easier today for us having the. You go stay at a Marriott versus a Hyatt or whatever else employees in Dallas, TX first part being. You go stay at a Marriott versus a Hyatt or whatever else with this business please! Keep up about a kick to the pride ; I could n't even pay them represent!
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