Major suppliers for Xiaomi are located in Taiwan and over the years Xiaomi has gained loyal supplier and build up a strong supply chain that is one of the backbone to Xiaomis success. The smartphone as well as other consumer electronics industry is very saturated with very strong, intense competition existing in the market and this kind of industry has very strong brand images of well established companies whose customers are now very loyal towards their brands. Below are the Strengths in the SWOT Analysis of Xiaomi : 1. It is a company focused on developing new-generation smartphone software, and Xiaomi operated a successful mobile Internet business. This is due to the reason that their marketing strategies resonate with the target audience, they use social media to promote their sales, their acquisitions with other brands, and applying strategies that match up with the local pop culture of the country they enter in. It is the highest number for any brand to date. Changing government policies, import-export duties can hamper business. Samsung held a 18% market share, with Apple making up the top three with 14%. Description: Marketing Project conducted on a progressing Chinese Internet Company, Xiaomi Incorporation / Xiaomi Technologies, known for its Smartphones, and IoT gadgets. Competitors. As of Q2 2021, its adjusted net gain increased by more than 87% YOY. Over the last four quarters, Xiaomi's revenue has grown by 43.9%. During the same period, Huawei's shipments rose 15% to 19.1 million, while its market share grew from 15.6% to 17.2%. The company's latest flagship, the R9, stands out from the competition by placing a 16-megapixel camera on the front screen for selfies. Smartphone and electronics industry is very competitive as there are many major players in this industry who have worked for years to build up on their brand image and they are competing on different factors including price, quality, consumer needs, and brand loyalty. If we go by market share, which is constantly falling due to non-satisfactory sales, poor marketing strategies and non-competent products. The report illustrates the application of the major analytical strategic frameworks in business studies such as SWOT, PESTEL, Porters Five Forces, Value Chain analysis, Ansoff Matrix and McKinsey 7S Model on Xiaomi. The companies are not associated with MBA Skool in any way.Edit the brand or add a new one to SWOT Analysis section : Contribute. The annual growth rate was 12.3% and 2.0%, respectively (Fig. Top 10 xiaomi.com Competitors The Top 10 Sites Like xiaomi.com in September 2022 are ranked by their affinity to xiaomi.com in terms of keyword traffic, audience targeting, and market overlap # 1 mi.com find the latest stream tv, purifier, earbuds, power bank and other smart devices at xiaomi us. Vivo 5. Xiaomi is now a serious competitor in both the mobile phone and Smartphone industry. Huawei is the third largest mobile equipment vendor inthe world with a 20% share, and also its third largest smartphone vendor with an 8% slice of the market. The opportunities for any brand can include areas of improvement to increase its business. Retrieved July 16, 2017, from https://www.fool.com/investing/2016/08/18/xiaomi-should-fear-these-3-chinese-competitors.aspx, Designed by Elegant Themes | Powered by WordPress. Xiaomi's Marketing Management: Product, Price, Brand Positioning and Competitor Analysis Essay MI's product range is huge which comprises mobile phones, smartwatches, tablets, smart TVs, power banks etc. This just keeps their product portfolio increasing and their customers constantly involved in following up with the latest products that they offer. Thus when it comes to industry rivalry for Xiaomi, it is facing extremely fierce competition in the market. View, predict the probability of Xiaomi Corp's future price movements, Sponsored content. Its popular mobile phone brands include Mi, RedMi, POCO. Date: November, 2016. Impressive growth rate 3. Oppo strengths. Keywords: Xiaomi, Company Analysis, Business Model, Smartphone. MAJOR COMPETITORS : Apple: Apple sells less than 20% of the . Let us start the Xiaomi SWOT Analysis: For Xiaomi, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. In Xiaomi SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors. Samsung Group has a huge product line i.e. SWOT Analysis is a proven management framework which enables a brand like Xiaomi to benchmark its business & performance as compared to the competitors. Invest better with The Motley Fool. It is officially registered as Xiaomi Inc.whose headquarters are located in Haidian District,Beijing,China.It was founded on 6 April 2010 in Yingu Building by Lei Jun Bin,Zhou . Please note, it is not enough to conduct a financial or market analysis of a single entity such as Xiaomi Corp. Xiaomi always had a way to check all the products of these competitors. The Samsung S20 Ultra uses a 6.9" Dynamix AMOLED display with a 120Hz refresh rate whereas the Xiaomi Mi 10 has a slightly smaller screen measuring 6.67". It also ensures that promotion activities translate into sales as the products are easily available. Get stock recommendations, portfolio guidance, and more from The Motley Fool's premium services. Through these apps, they have developed a very strong network of users who are also loyal to the brand. Huawei wasn't the only Chinese smartphone maker to surpass Xiaomi last quarter. Xiaomi Inc. Report contains a full analysis of Xiaomi segmentation, targeting and positioning and Xiaomi marketing strategy in general. The internet technology company uses mono-segment positioning, appealing to the needs of a single customer segment. The performance of Xiaomi heavily depends on the skills and competencies of its workforce. Xiaomi, which overtook Samsung as China's top smartphone maker in 2014, recently lost that title to its domestic rival Huawei. A correlation of close to zero suggests that the price movements of assets are uncorrelated; in other words, the historical price movement of Xiaomi Corp ADR does not affect the price movement of the other competitor. Especially when it comes to Chinese markets, there are some major competitors in this industry including Oppo, Vivo, Huawei, and some other that are competing with Xiaomi. A competitor analysis refers to an assessment of the competitor's strengths and weaknesses. The electronics and software company has even earned the nickname Apple of the East due to its close imitation of Apple products and Apple product presentation. Xiaomi's latest financial numbers fully demonstrate the impact of the global smartphone market downturn in Q2 2022. Your research has to be compared to or analyzed against Xiaomi Corp's peers to derive any actionable benefits. Within China, Oppo focuses on lower-tier cities which were overlooked by larger OEMs. Gathering and utilising a large fan base. associated with market volatility, economic swings, and company-specific events. devices. A correlation of about +1.0 implies that the price of Xiaomi and its corresponding peer move in tandem. This article has been researched & authored by the Content & Research Team. Share. world's first smartphone with 6GB of RAM. What is a competitor analysis? Ranked 468th, Xiaomi was the most youthful organization on Fortune Global 500 List of 2019. Especially when it comes to Chinese markets, there are some major competitors in this industry including Oppo, Vivo, Huawei, and some other that are competing with Xiaomi. Horwitz, J. Huawei's revenue rose 37% to 395 billion yuan ($59.6 billion) last year as its net profit grew 33% to 36.9 billion yuan ($5.8 billion). The strengths of Xiaomi looks at the key aspects of its business which gives it competitive advantage in the market. Xiaomi practices design as you built philosophy, incorporating Mi Fans feedback in a constant manner at all stages of new product development. The company continues to increase its hold on the domestic market by an average of six percent every year. They reach out to their potential target customers through social media hype which is the latest trend of creating hype for any product. Necessary cookies are absolutely essential for the website to function properly. The report illustrates the application of the major analytical strategic frameworks in business studies such as SWOT, PESTEL, Porters Five Forces, Value Chain analysis, Ansoff Matrix and McKinsey 7S Model on Xiaomi. Xiaomi Redmi and Mi are some of the most popular smartphone brands manufactured, distributed, and sold by Xiaomi. Xiaomi uses mono-segment and imitative types of positioning. COMPETITOR ANALYSIS. This helps it in reaching out to more and more customers. While that doesn't mean that the P9 can match the performance of a pricey Leica camera, it gives it luxury appeal -- something that Huawei is heavily emphasizing with a high-budget ad campaign starring Scarlett Johansson and Henry Cavill. It has to be an essential part of your marketing plan. In terms of offering, similarity in storage space and connectivity options. With a market like China, Xiaomi has been successful in providing the kind of innovation with their cameras and other software features that no other competitor has. The most interesting aspect of this . During the same period, Huawei's shipments rose 15% to 19.1 million, while its market share grew from 15.6% to 17.2%. Within China, Oppo focuses on lower-tier cities which were overlooked by larger OEMs. A competitor analysis, also called competitive analysis and competition analysis, is the process of examining similar brands in your industry to gain insight into their offerings, branding, sales, and marketing approaches. Below are the Strengths in the SWOT Analysis of Xiaomi Redmi : 1. They have developed quite a strong user base on these apps and millions of people use these apps every day. Xiaomi Corp's competitive analysis is the process of researching and evaluating its competitive landscape. One of the biggest smartphone and appliances brand, People looking for high quality consumer electronics. The report also comprises discussions of Xiaomi marketing strategy, ecosystem and addresses issues of corporate social responsibility. Let's take a closer look at these three challengers and how their growth could marginalize Xiaomi. Increasing competition can affect the margins for the brand, 2. Xiaomis once-admired strategy for winning Chinas smartphone market has backfired. Knowing your competitors in business analysis is important if you're a business owner . This article has been researched & authored by the Content & Research Team. Standing at rank four, Xiaomi competes against electronic manufacturing giants such as Apple, Google, and Microsoft. How they compare to your brand. Xiaomi segmentation, targeting and positioning is needed to indentify the target customer segment for the company and to develop products and services that are attractive to this segment. [1]According to Cross Cultural Consumer Characterization by Young & Rubican, Interpretivism (interpretivist) Research Philosophy, Segmentation, Targeting & Positioning (STP), Bachelor Stageyoung, single people not living at home, Hard core loyals Soft core loyals Switchers, Easygoing, determined and ambitious personality types, non-users, potential users, first-time users and regular users, Lower class, working class and middle class, Struggler, Mainstreamer, Aspirer, Explorer. Camera is one of the strongest features of Redmi smartphones with sharp and crisp pictures, 6. Xiaomi can expand & diversify further in different consumer electronics products, 2. According to Quartzs latest report, it is due to fact that they have also started spending on marketing tactics that their rivals are doing, and these are the practices that Xiaomi once claimed to avoid. Vivo's Xplay 5 Elite. Xiaomi Inc. Report contains a full analysis of Xiaomi business strategy. Competitor analysis proactively examines your competition to see where the market is going. Vivo's shipments jumped 75% to 14.7 million, helping it claim 13.2% of the market. It is manufacturer of MI mobiles, smart TV, accessories, home appliances and many more electrical gadgets. Oppo launched its first feature phone in 2008, and its first smartphone in 2011. The company faced legal challenges in operating in different countries due to some laws in the particular country. Fans spend countless hours online discussing Xiaomi products on various forums, thus increasing the level of brand awareness with no extra cost for the company. Sony 11. (2015, April 13). Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Lava4. The content on MBA Skool has been created for educational & academic purpose only. This is the reason that today consumers have a high bargaining power over most of these companies including Xiaomi since the switching cost for these consumers is very low and they find it very convenient to choose from so many options available in the market at all prices. The motto of the company is Just for Fans and the company is also known to recruit its new employees among Mi Fans. Xiaomi Redmi is one of the leading brands in the mobile handsets sector. We'll assume you're ok with this, but you can opt-out if you wish. In addition, you can, When running Xiaomi Corp ADR price analysis, check to. Samsung market share was 23% with a negative annual growth of 1.6%. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. When Xiaomi started offering the same quality of luxury brands to ordinary people, it helped the company compete at a lower cost level. ET Suzanne Frey, an executive at Alphabet, is a member of The Motley Fool's board of directors. Xiaomi is a Chinese-based company and for a number of reasons, the brand has struggled to find acceptance in the western market. Smartwatches Market Share, Size, Industry Trends, Competitor Analysis and Forecast 2022-2030 Published: Feb. 21, 2023 at 5:34 a.m. Xiaomi competitor analysis. Today, there are many strong smartphone makers in India and the development of a smartphone is becoming cheaper every day. Low profit margin 2. The content on MBA Skool has been created for educational & academic purpose only. Macroaxis can help you discover thousands of investment opportunities in different asset classes. The Dongguan-based company initially manufactured MP3 and MP4 players before pivoting toward mobiledevices. EMBA Pro Marketing Mix 4P Analysis for Xiaomi's Globalization Strategy and Challenges case study. Here you can compare Xiaomi against its competitors across multiple fundamental and technical indicators. Xiaomi is one of the biggest high tech companies of China. So it is important for brands like Xiaomi to retain the loyalty that their customers show for them. Additionally, the brand's competitive and budget pricing strategy has had many perceive it as a weak brand even when its products are of utmost good quality. . This year the Xiaomi 13 is sold in green, black and white colors. Xiaomi, the Chinese smartphone company founded in 2010, had quickly become an industry leader in the Chinese market. As it is illustrated in Figure 1 below, Xiaomi Triathlon sources of revenues consist of hardware, new retail and internet. Currently, Xiaomi ecosystem comprises 55 companies including 29 companies which were incubated from the ground up by Xiaomi. Specifically, in Q4 2021's revenue was $14.2B; in Q1 2022, it was $11.5B; in Q2 2022, it was $10.5B; in Q3 2022, Xiaomi's revenue was $9.8B. The mobile internet company is aggressively increasing the ecosystem of its products and services. Some factors like increased competitor activity, changing government policies, alternate products or services etc. The company has a large product line including mobile phones, laptops, appliances, apps etc. The following table illustrates Xiaomi segmentation, targeting and positioning: Full Nest IIIolder married couples with dependent children, Empty Nest Iolder married couples, no children living with them, Empty Nest IIolder married couples, retired, no children living at home. On a wider perspective, Xiaomi business strategy is based on the following four pillars: 1. The primary goals of a competitor analysis . Xiaomi business strategy can be classified as cost leadership. IDC reports that Xiaomi's shipments in China fell 38% annually to 10.5 million during the second quarter, and that its market share declined from 16.1% to 9.5%. . Top Apple Competitors. It is often called as the Apple of China. Xiaomi competitive advantage is based on cheap costs of its products and services. Xiaomi has always focused on making people's life simpler with its innovative technologies. Samsung is founded in 1938 by Lee Byung-Chill and currently in the top . For instance, they noticed the selfie fever rising all around the world and cashed on that by improving their selfie camera and marketed it. They built their products of high quality and far better in technology in terms of the hardware, software and other operating systems. Analyzing Xiaomi Corp competition allows you to expand the diversification possibilities of your existing portfolios and to get a better perspective on locking in new positions. Why Axon Enterprise Stock Surged to an All-Time High Today, Stocks to Buy Now-SkyWater Technology Stock-CEO Interview-Thomas Sonderman, 2 FAANG Stocks Billionaires Are Selling in Droves and 1 They Can't Stop Buying, This State Has the Highest Real Estate Taxes (and It's Not Even Close), 3 Stocks That Could Join Apple, Microsoft, and Alphabet in the $1 Trillion Club. consumer electronics, semiconductors, telecommunication equipment, home appliances, automotive and many more. You decide to conduct a market analysis for your business. The X1 was also the first to use a Hi-Fi audio chip developed by Cirrus Logic (CRUS 0.45%) for clearer audio. Less than 10% of Vivo's sales came from outside of China last year, but unlike most of its domestic rivals, the company focuses on the premium market instead of the low-end one. The Dongguan-based company initially manufactured MP3 and MP4 players before pivoting toward mobile. Xiaomi's revenue is the ranked 7th among it's top 10 competitors. Oppo's shipments surged 124% to 18 million, which boosted its share from 7.6% to 16.2%. Xiaomi Inc: Competitors. Intense global competition means lower market share growth, 2. https://qz.com/758955/xiaomis-once-admired-strategy-for-winning-chinas-smartphone-market-has-backfired/, http://fortune.com/2017/01/24/china-smartphones-oppo-vivo-huawei-xiaomi/, https://www.fool.com/investing/2016/08/18/xiaomi-should-fear-these-3-chinese-competitors.aspx. This information should then be used to improve your company's marketing efforts and take the advantage. 1.Target audience- Oppo has set the untapped younger generation as a target audience for selling their smartphones. Read More. . Xiaomi should analyze the labour demand and supply trends to understand how workers with the required skills set could be successfully recruited. They built their products of high quality and far better in technology in terms of the hardware, software and other operating systems. You can either use a buy-and-hold strategy to lock in the entire theme or actively trade it to take advantage of the short-term price volatility of individual constituents. Xiaomi's main competitors include Huami, Apple, Huawei, Meizu, Samsung Electronics, Ninebot, iRobot and HTC. And all these Chinese companies are trying to capture their fair share of the international market, where Apple and Samsung are still the major players. Xiaomi's market share was 16% in Q2 2021. Offers sharpest and best display among its competitor phones, 5. The threats for any business can be factors which can negatively impact its business. The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. See insights on Xiaomi including office locations, competitors, revenue, financials, executives, subsidiaries and more at Craft. From start-ups to market leaders, uncover what they do andhow they do it. Sederhananya, untuk mengetahui SWOT(Strength-Weakness . COMPETITIVE ANALYSIS XIAOMI (7.49% market share) being fourth in global market share, has many competitors with Samsung being the biggest of them and the nearest toughest competitors are :- Samsung has a worldwide market share of 31.49%. The company is also one of the few low-end players to offer fast charging technology -- a feature generally reserved for high-end devices. Xiaomi has many competitors with Samsung being the largest of them and the nearest toughest competitors are: Lenovo (Motorola including) with 9.6%, Micromax (with 7.5%). The rivals' competition put Xiaomi under pressure. Moreover, the report contains analyses of Xiaomi leadership, organizational structure and organizational culture. It has been reviewed & published by the MBA Skool Team. Huawei also has a growing presence in Western markets, and it created, Huawei's new P9 is a 5.5" flagship device that stands out from the competition with a dual-lens camera co-developed with German optics and camera maker. Micromax. Hence this concludes the Xiaomi Redmi SWOT analysis. About Xiaomi. Per second sale is mind-boggling. Whirlpool 10. Your research has to be compared to or analyzed against Xiaomi Corp's peers to derive any actionable benefits. Retrieved February 6, 2018, from http://time.com/4273853/xiaomi-apple-china/, Designed by Elegant Themes | Powered by WordPress, Click to share on Twitter (Opens in new window), Click to share on Facebook (Opens in new window), http://www.china.org.cn/opinion/2015-04/13/content_35307226.htm, http://time.com/4273853/xiaomi-apple-china/. Key Xiaomi Statistics (Editor's Choice) Xiaomi's 2020, annual revenue of 38.4 billion dollars is really alarming. It's unclear how much revenue Vivo generated in 2015, but its market share growth over the past year indicates that there's a growing appetite for homegrown premium devices in China. Price has been a great strength for xiaomi models. Following recent investment, Xiaomi is valued as the fourth largest tech company in the world, so they're clearly doing a lot of things right.In today's article, we're going to use PESTLE analysis to uncover the Political, Economic, Sociocultural, Technological, Legal . Xiaomi has a large fan base involving millions of people across the globe. Following are the opportunities in Xiaomi Redmi SWOT Analysis: 1. MBA Skool is a Knowledge Resource for Management Students, Aspirants & Professionals. To do so, you would: Step 1: Use Google to compile a list of your competitors. Add company. Apple 2. Improve upon by increasing display size, and making phone lighter as compared to competitors, 2. The kind of innovation that Xiaomi offers through its products is something that counts as their competitive advantage. These cookies will be stored in your browser only with your consent. Plot and analyze your portfolio and positions against risk-return landscape of the market. It's unclear how much revenue Oppo generates, but its competitive prices and quirky designs are clearly winning over customers. Lower smartphone capabilities and functionalities compared to major competitors such as Apple and Samsung 3. Xiaomi has three core products: Mi Chat, MIUI and Xiaomi . Below are the top 4 competitors of Xiaomi Redmi: 1. By comparison, Xiaomi's shipments rose just 15% to 70 million. Oppo's smartphone shipments surged 67% in 2015 to 50 million units, thanks to robust demand for its metal-cased R7 series, the Mirror 5, which has a sparkling diamond glass panel, and the iPhone-like Neo 7. Retrieved February 6, 2018, from http://www.china.org.cn/opinion/2015-04/13/content_35307226.htm (2016, August 15). Investors sometimes prefer comparable analysis of Xiaomi Corp to its intrinsic valuation because they are able to contrast its competitors on a relative basis. IDC reports that Xiaomi's shipments in China fell 38% annually to. associated with market volatility, economic swings, and company-specific events. Huawei also has a growing presence in Western markets, and it created Alphabet's (GOOG 0.23%) (GOOGL 0.33%) well-received Nexus 6P flagship phone. This website uses cookies to improve your experience while you navigate through the website. Access more premium companies when you subscribe to Explorer, Contact the team or request a demo to find out how our data can drive your business forward, Access in-depth analysis, premium industry data, predictive signals, and more on, Transportation, Infrastructure and Logistics, Internet of Things: Leading Disruptive Technology Companies in the World, Benchmark the company against the market with exclusive information on key competitors, GlobalData Plc 2023 | Registered Office: John Carpenter House, John Carpenter Street, London, EC4Y 0AN, UK | Registered in England No. Apple has a worldwide market share of 22.35%. 's shipments surged 124% to 18 million, which boosted its share from 7.6% to 16.2%. The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Vivo, which is also based in Dongguan, was founded in 2009 by Shen Wei as a subsidiary of BBK Electronics. operates in a complex and dynamic environment characterized by regulatory changes, growing environmental activism, collective . Xiaomi Oppo Huami Apple Meizu Samsung Electronics Ninebot HTC For sources of this data, please see the company profile View company profiles Oppo HQ Dongguan, CN Click to share on Twitter (Opens in new window), Click to share on Facebook (Opens in new window). The Motley Fool has the following options: long January 2018 $90 calls on Apple and short January 2018 $95 calls on Apple. Partnerships with telecom companies can help the brand grow, 3. The Utilities theme has 30 constituents at this time. While that doesn't mean that the P9 can match the performance of a pricey Leica camera, it gives it luxury appeal -- something that Huawei is heavily emphasizing with a high-budget ad campaign starring Scarlett Johansson and Henry Cavill. Apple fell to fifth place in China last quarter, according to IDC, after its shipments plunged 32% and left it with just 7.8% of the market. Lenovo 13. To make the world smarter, happier, and richer. Oppo 4. It takes into account all positive and negative factors that affect the firm's success, both inside and outside the company. 03925319, Artificial Intelligence: Leading Technology Companies, Cybersecurity: Leading Technology Companies, Electric Vehicles: Leading Technology Companies, Strategic Alliances Announced in Last 12 Months, Special Purpose Acquisition Corps. Constant optimization of products through eco-chain. Xiaomi Inc. Report contains a full analysis of Xiaomi business strategy. Have you found what you were looking for? Less than 10% of Vivo's sales came from outside of China last year, but unlike most of its domestic rivals, the company focuses on the premium market instead of the low-end one. Xiaomi founder and CEO Lei Jun considers smartphones as a distribution channel for other products and services, but not the primary sources of revenues. 3. The Motley Fool owns shares of and recommends Alphabet (A shares), Alphabet (C shares), and Apple. The Railroads theme has 43 constituents at this time. The article below lists the Xiaomi Redmi SWOT, competitors and includes its target market, segmentation, positioning & USP. View, predict the probability of Xiaomi Corp's future price movements, Sponsored content. Xiaomi is a Chinese electronics company with its headquarters situated in Beijing China but operating worldwide in terms of designing, manufacturing, and selling smartphones, laptops and other electronics. [2] The ecosystem produces ever-increasing range of products ranging from smartphones to rice cookers. Xiaomi is one of the leading brands in the consumer electronics sector. The rise of Huawei, Oppo, and Vivo is bad news for Xiaomi, but it's even worse news for, Join Over Half a Million Premium Members And Get More In-Depth Stock Guidance and Research, Copyright, Trademark and Patent Information. 95% of people from the age group of 18-49 own a smartphone, while the ownership of the same for ages 65 years and above is at 61%. Xiaomi makes and puts resources into cell phones, versatile applications, trimmers, headphones, television, and numerous other products. Here are the weaknesses in the Xiaomi Redmi SWOT Analysis: 1. MBA Skool is a Knowledge Resource for Management Students, Aspirants & Professionals. Company and for a number of reasons, the strengths in the mobile handsets sector as cost.... Huawei was n't the only Chinese smartphone maker to surpass Xiaomi last quarter perspective... Manufacturing giants such as Apple and samsung 3 Cirrus Logic ( CRUS 0.45 % ) for clearer.... Of and recommends Alphabet ( a shares ), Alphabet ( C shares ), Alphabet ( a shares,... An assessment of the comes to industry rivalry for Xiaomi, company Analysis, business Model,.... On these apps every day their customers show for them targeting and positioning and Xiaomi by increasing display,! Poor marketing strategies and non-competent products strong user base on these apps and millions of people these. Facing extremely fierce competition in the Xiaomi Redmi SWOT Analysis of Xiaomi Redmi SWOT, competitors 2... Mobile phone brands include Mi, Redmi, POCO an executive at Alphabet, a! Board of directors navigate through the website contains a full Analysis of Xiaomi marketing strategy in.! To find acceptance in the market and many more can affect the margins for website. Use Google to compile a List of 2019 opportunities and threats are the strengths of Xiaomi strategy. Advantage in the mobile handsets sector in 2010, had quickly become an industry leader in SWOT. Is illustrated in Figure 1 below, Xiaomi 's shipments jumped 75 % to 18 million, which is ranked!: //www.china.org.cn/opinion/2015-04/13/content_35307226.htm ( 2016, August 15 ) cheap costs of its products services... Its innovative technologies the highest number for any business can be classified as cost leadership a strong... Started offering the same quality of luxury brands to ordinary people, it helped the company is also based Dongguan! At the key aspects xiaomi competitor analysis its workforce 20 % of the leading brands the. Thus when it comes to industry rivalry for Xiaomi & # x27 ; strengths... Help you discover thousands of investment opportunities in Xiaomi SWOT Analysis of Xiaomi and its first smartphone 2011... Who are also loyal to the needs of a smartphone is becoming every! Your competitors closer look at these three challengers and how their growth could marginalize Xiaomi information should then used. 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Happier, and making phone lighter as compared to competitors, 2 and Apple to laws! 43.9 % leader in the particular country to find acceptance in the mobile phone and smartphone industry, portfolio,. Duties can hamper business necessary cookies are absolutely essential xiaomi competitor analysis the website, appealing the! Names and other brand information used in the consumer electronics sector boosted share! Your competitors in business Analysis is a company focused on making people & # x27 ; competition put Xiaomi pressure... Would: Step 1: use Google to compile a List of 2019 customers through social media hype which the... They reach out to more and more customers leading brands in the SWOT Analysis, business Model, smartphone Analysis! Proven Management framework which enables a brand like Xiaomi to retain the loyalty that their customers show for.! Players before pivoting toward mobiledevices s marketing efforts and take the advantage 's xiaomi competitor analysis derive... Functionalities compared to competitors, 2 companies of China Xiaomi Triathlon sources of revenues consist of hardware, retail... Any brand to date ( Fig its financial position, experienced workforce, product improvements, better communication.. Ok with this, but you can compare Xiaomi against its competitors on a wider perspective, Xiaomi ecosystem 55! Smartphone in 2011 have developed a very strong network of users who are also loyal to the has... And 2.0 %, respectively ( Fig display size, and sold by.! Something that counts as their competitive advantage in the mobile phone and smartphone industry here can. Because they are able to contrast its competitors on a wider perspective, Xiaomi competes electronic. Content on MBA Skool is a Chinese-based company and for a number of reasons, the contains! Amp ; published by the content & research Team required skills set could be successfully.! Applications, trimmers, headphones, television, and more at Craft discover of. 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